IT TAKES JUST 90 SECONDS TO SAVE A LIFE!

 

FOR IMMEDIATE RELEASE – TUESDAY 6TH NOVEMBER 2012

INTERVIEWS AVAILABLE:

  • FOUNDER OF THE MOUTH CANCER FOUNDATION – DR VINOD JOSHI
  • MOUTH CANCER SCREENING ACCREDITATION CONSULTANT – NICKI ROWLAND 

 To set up an interview and for more information please call Media Ambitions on + 44 (0) 208 940 2222 or email elizabeth@mediaambitions.com.

“A thorough head and neck cancer screening can be carried out by Dentists in just 90 seconds.  We have created an accreditation programme for dental practices in the UK and Ireland which will allow dentists to easily screen for mouth cancer.  This will lead to increased referrals, earlier detection of all head and neck cancers and lives saved.”

Dr Vinod Joshi.  Founder, the Mouth Cancer Foundation 

Today, the country’s leading Mouth Cancer Charity, the Mouth Cancer Foundation, is launching its 2012 *Mouth Cancer Awareness Week initiative by calling for dentists across the UK and Ireland to take part in a pilot scheme for a brand new thorough screening accreditation initiative.  The Mouth Cancer Screening Accreditation Scheme is supported by Henry Schein and officially launches in April 2013 but the charity is looking to recruit 60 dental practices from both territories to take part in a pilot scheme from February 2013.

The Mouth Cancer Screening Accreditation Scheme recognises dental practices that demonstrate a visible commitment to increasing public awareness of mouth cancer screening to all patients and to establish a documented referral pathway with a local specialist department.

Awareness is integral to achieving early detection of head and neck cancers, thus saving lives.  The Mouth Cancer Foundation will accredit dental practices that routinely participate in oral cancer screening.  The programmes will include professional development and training programmes suitable for all members of the practice team to ensure regular screening benefits practice patients.

The Mouth Cancer Screening Accreditation Scheme aims to improve outcomes for head and neck cancers in accordance with The British Dental Association’s occasional paper for the early detection and prevention of oral cancer and NICE guidelines.   It offers a realistic approach for dentists who seek to adopt best practice in oral cavity examination and opportunistic screening. The scheme embraces recent Care Quality Commission, Information Governance and Clinical Governance requirements and necessitates the recommendation by the General Dental Council for continuous professional development for the management of oral cancer for dentists.

Dr Joshi continues…”If a clear referral pathway is established, head and neck cancers will be caught earlier so as well as lives being saved the costs on the NHS and Irish Healthcare Authorities will reduce dramatically.  Head and Neck cancers are particularly vicious and debilitating.  Patients who survive are a huge drain on medical resources for the rest of their lives, in terms of post operative and the psychological care required.  It makes sense for dentists to know what they are looking for and how to check and refer patients.”

The Mouth Cancer Screening Accreditation Scheme is open to any dentist registered with the GDC or any dental practice whose clinicians are registered with The GDC.  Dentists who take part in the pilot scheme will receive associate accreditation when the Mouth Cancer Screening Accreditation Scheme launches.  For more information or to take part in the pilot scheme please contact the Mouth Cancer Foundation via info@mouthcancerfoundation.org or call +44 (0) 1924 950 950 for more information.

                                                                                            -ENDS-

For general press enquiries, please contact:

Elizabeth Ayto Laverack or Izabela Nair

Media Ambitions - +44 208 940 2222

elizabeth@mediaambitions.com

izabela@mediaambitions.com

www.mediaambitions.com

NOTES TO EDITORS

* Mouth Cancer Awareness Week is run by the Mouth Cancer Foundation from 11th to 17th November 2012

The Mouth Cancer Foundation – www.mouthcancerfoundation.org

The Mouth Cancer Foundation is a registered charity no. 1109298.

In the UK, nearly 8000 people are diagnosed with Mouth Cancer every year.  Cancers can occur in any part of the mouth, tongue, lips, and adjacent areas like the throat, salivary glands, pharynx, larynx, sinus, and other sites in the head and neck area. In its very early stages, these Mouth Cancers can be easy to ignore.

Symptoms include:

1. An ulcer or white or red patch anywhere in the mouth that does not heal within 3 weeks

2. A lump or swelling anywhere in the mouth, jaw or neck that persists for more than 3 weeks

3. A difficulty in swallowing, chewing or moving the jaw or tongue

5. A numbness of the tongue or other area of the mouth

6. A feeling that something is caught in the throat

7. A chronic sore throat or hoarseness that persists more than 6 weeks

8. An unexplained loosening of teeth with no dental cause

More information about Mouth Cancer is available at the Mouth Cancer Foundation web site www.mouthcancerfoundation.org or by emailing info@mouthcancerfoundation.org

Henry Schein – www.henryschein.co.uk

Henry Schein is the largest provider of health care products and services to medical, dental and veterinary office-based practitioners.  The Company is one of Fortune Magazine’s ‘World’s Most Admired Companies’ and is ranked number one in its industry in social responsibility and global competitiveness.  The Company offers an extensive selection of dental supplies, medical supplies, pharmaceuticals, vaccines, equipment and software technology.  The portfolio of practice solutions is designed to support customers and successfully meet their business goals and achieve optimal patient satisfaction. 

 

Microsoft Office document icon MCAS Awareness Week Pilot PR UK 19.10.12.doc