MOUTH CANCER SCREENING ACCREDITIATION SCHEME PRACTICE OF THE MONTH – NHS DENTIST

MONDAY 2ND JUNE 2014   

PRESS RELEASE – FOR IMMEDIATE RELEASE

Interviews Available:    Mouth Cancer Foundation Consultant – Elizabeth Laverack

                                    NHS Dentist Principal Dentist – Dr Nancy Yousef

To set up an interview and for more information please call Media Ambitions on + 44 (0) 208 940 2222 or email elizabeth@mediaambitions.com.

Today, a leading provider of dental healthcare dedicated to providing dentistry to the highest standards entirely within the NHS, NHS Dentist, is announced as the Mouth Cancer Foundation’s ‘Practice of the Month’ for June.  The team has proven they go above and beyond to implement the charity’s Mouth Cancer Screening Accreditation Scheme* so was chosen from all dental practices across the UK who have signed up to the charity’s new scheme.  By joining the scheme the dental practice is placing the onus on their own team to actively prove they are carrying out a thorough head and neck cancer check at routine appointments.

The scheme is a ‘Two minutes to save a life’ screening protocol, which is a 10-point checklist that every dentist should be able to include in their routine examinations, whether they’re based at an NHS, private or mixed practice.  The charity accredits dental practices that meet the criteria. 

Here Principal Dentist, Dr Nancy Yousef outlines how the Mouth Cancer Screening Accreditation Scheme has inspired his team to raise public awareness of mouth cancer.

Practice Name:            NHS Dentist

Practice Address:        355 North End Road, Fulham, London, SW6 1NW.

Earl’s Court Health & Wellbeing Centre, 2B Hogarth Road, Earl’s Court, SW5 0PT.

Size of Practice:           17 dentists, 3 hygienists, 16 dental nurses, 1 central sterilisation operative, 5 receptionists and 5 management. 

Practice website:         www.nhsdentist.com and www.nhsdentist-earlscourt.co.uk

Scheme Lead:             Dr Nancy Yousef

Tell Us about Your Practice

NHS Dentist is a leading provider of dental healthcare dedicated to providing dentistry to the highest standards entirely within the NHS, regardless of whether the patient is receiving a benefit or not. We have five sites, two providing community dentistry in central London and three providing dentistry in London prisons. Our practice mission statement is based on the principles of care, trust, respect and pride and this ethos is engendered by all our staff members. We place a great deal of emphasis on best practice and continuous professional development which enable us to provide the highest quality care to completely satisfy the patient’s needs. We are also dedicated to making a difference in our local community; for example we work with nearby primary schools to provide oral health education, basic oral examinations and fluoride varnishes to the children there.

What attracted you to the Mouth Cancer Screening Accreditation Scheme?

When we read about the Mouth Cancer Screening Accreditation Scheme we thought it was a brilliant initiative to help improve detection and prevention of oral cancer. As a practice we were already achieving most of the requirements of the scheme and thought that joining it would be a brilliant way to recognise our team members’ hard work and to show our patients our dedication to their oral health. The oral cancer training CPD and feedback from our practice visit has only helped to further improve our mouth cancer screening procedure.

How has the Mouth Cancer Screening Accreditation Scheme helped NHS Dentist reach best practice standards in the management of mouth cancer in general practice?

The Mouth Cancer Screening Accreditation Scheme helped us reach best practice standards in management of mouth cancer by formalising and perfecting our existing procedures. We used the model examples on the MCSAS help page to develop a dedicated mouth cancer procedure and protocol. We have provided all our staff members with the oral cancer training including in the 2 minute screening procedure (both using a video and in person) and this now forms part of our induction procedure. All our clinicians have now got used to submitting all of their mouth cancer (including suspected) related referrals/reviews for our weekly reports. Our large team regularly identify possible symptoms of oral cancer and appropriately refer/review these patients to reassure the patients with a definite diagnosis and help them get any treatment they need.

What benefits has NHS Dentist seen for the team, patients and wider community since introducing the Mouth Cancer Screening Accreditation Scheme into practice?

Our team now feel even more confident in discussing and identifying possible oral cancer. As supported by their training, visual demonstration and educational aids our dentists all regularly and capably carry out their two minute screening on our patients. Our patients can feel reassured when they visit us that our staff are knowledgeable about oral cancer and furthermore, anyone can attend our annual mouth cancer screening day where they can have a free oral examination carried out to identify any potential risk factors/symptoms.
 

What the Team thinks about the Mouth Cancer Screening Accreditation Scheme

“I think the scheme is a great opportunity for detecting something that could be easily overlooked by the general public. It raises awareness and can help save lives. It is encouraging to know that the dentists are looking after more than just our teeth.”

Mr Sam South.  Receptionist.

“It’s very important for people to get oral cancer screening, particularly in very diversified areas like here in Fulham. As the oral cancer risk is high among people with habits such as smoking, smokeless tobacco, paan-chewing, etc., it is crucial to do regular check-ups for any signs and symptoms of oral malignancy. We are proud and pleased to be able to provide this life-saving screening, referrals and advice to those who are in need. As one of our practice aims is “CARE”, we do care for our patients’ oral health in order to maintain their quality lifestyles.”

Mr Zar Ni Ye Myint.  Head Dental Nurse.

“As a practice the Mouth Cancer Screening Accreditation Scheme is a good approach as many people are not aware of the causes of mouth cancer. By doing screening as part of dental check-ups it helps our dentists to recognise people who may be at risk of mouth cancer and to give people appropriate advice.”

Mr Hom Gurung.  Receptionist.

“The Mouth Cancer Screening Accreditation Scheme helps our dentists to recognise and inform patients of the risk factors for mouth cancer, what category of risk they fall into and how to improve their oral health.”

Dr Krina Patel.  Dentist.

What the Patients Say about NHS Dentist

This is an extraordinary dental practice. I have rarely come across the level of exemplary customer service in either public or private sector. Professional, considerate, kind, helpful and really happy people. They love coming to work here and it shows! Well done!”

“It put my faith back in dentistry. Excellent!!!”

“I am very impressed with the level of service. Keep it up and thank you.”

The Mouth Cancer Screening Accreditation Scheme is open to any dental practice whose clinicians are registered with the GDC.  For more information or to join please contact the Mouth Cancer Foundation via info@mouthcancerfoundation.org or call +44 (0) 1924 950 950 for more information.

-ENDS-

For general press enquiries, please contact:

Elizabeth Ayto Laverack or Izabela Nair

Media Ambitions - +44 208 940 2222

elizabeth@mediaambitions.com

izabela@mediaambitions.com

www.mediaambitions.com

NOTES TO EDITORS

The Mouth Cancer Foundation – www.mouthcancerfoundation.org

The Mouth Cancer Foundation is a registered charity no. 1109298.

* The Mouth Cancer Screening Accreditation Scheme helps dentists to know what they are looking for and how to check and refer patients.  This will allow head and neck cancers to be caught earlier.  Head and neck cancers are particularly vicious and debilitating when detected late.  Patients who survive are a huge drain on medical resources for the rest of their lives, in terms of post operative and the psychological care required.  With earlier detection, lives are saved and costs on the NHS will reduce dramatically. 

The scheme is a ‘Two minutes to save a life’ screening protocol, which is a 10-point checklist that every dentist should be able to include in their routine examinations. 

Full membership includes access to a dedicated section of the charity website and FREE 1 hour CPD element as well as professional development and training modules suitable for all members of the practice team to ensure regular screening benefits practice patients.

The Mouth Cancer Foundation is a charity solely dedicated to supporting people affected by head and neck cancer.  Support can play a pivotal role in meeting the psychosocial needs of patients. The Mouth Cancer Foundation’s online and telephone support service has given head and neck cancer patients and families the opportunity to articulate the consequences of their cancer journey and communicate their shared experiences. It is vital that the charity continues to provide free accessible information resources and ensure Mouth Cancer Foundation support is provided to those that need them.   

About Mouth Cancer

  • Around 60,000 people in the UK will be diagnosed with mouth cancer over the next decade.
  • In the UK, over 7,700 people were diagnosed with Mouth Cancer in 2011. 
  • Tobacco use is still considered the main cause of mouth cancer. According to the World Health Organisation, up to half of current smokers will die of a tobacco-related illness – including mouth cancer.
  • Drinking to excess can increase the risk of mouth cancer by four times.  Those who smoke and drink are up to 30 times more likely to develop mouth cancer.
  • Mouth cancer is twice more common in men than in women, though an increasing number of women are being diagnosed with the disease.
  • Age is another factor, with people over the age of 40 more likely to be diagnosed, though more young people are now being affected than previously.
  • Poor diet is linked to a third of all cancer cases.
  • Experts suggest the Human Papilloma Virus (HPV), transmitted through oral sex, could overtake tobacco and alcohol as the main risk factor within the coming decade.
  • Cancers can occur in any part of the mouth, tongue, lips, and adjacent areas like the throat, salivary glands, pharynx, larynx, sinus, and other sites in the head and neck area.

Symptoms include:

  • An ulcer or white or red patch anywhere in the mouth that does not heal within 3 weeks.
  • A lump or swelling anywhere in the mouth, jaw or neck that persists for more than 3 weeks.
  • A difficulty in swallowing, chewing or moving the jaw or tongue.
  • A numbness of the tongue or other area of the mouth.
  • A feeling that something is caught in the throat.
  • A chronic sore throat or hoarseness that persists more than 6 weeks.
  •   An unexplained loosening of teeth with no dental cause.

More information about Mouth Cancer is available at the Mouth Cancer Foundation web site www.mouthcancerfoundation.org or by emailing info@mouthcancerfoundation.org

 

 

 

Microsoft Office document icon MCSAS Practice of the Month PR 02.06.14 final version.doc