MOUTH CANCER SCREENING ACCREDITIATION SCHEME PRACTICE OF THE MONTH – THE OLD SURGERY DENTAL PRACTICE

MONDAY, 1ST JUNE 2015

PRESS RELEASE: FOR IMMEDIATE RELEASE

Interviews Available: Mouth Cancer Foundation Consultant – Elizabeth Laverack

                                  The Old Surgery Dental Practice – Lisa Bainham

To set up an interview and for more information please call Media Ambitions on + 44 (0) 208 940 2222 or email elizabeth@mediaambitions.com

Today, a leading dental practice from Crewe dedicated to quality and preventative care has been announced as the Mouth Cancer Foundation’s ‘Practice of the Month’ for June. The team has proven they go above and beyond to implement the charity’s Mouth Cancer Screening Accreditation Scheme* so was chosen from all dental practices across the UK who have signed up to the charity’s award-winning and life-saving initiative. By joining the scheme the dental practice is placing an onus on their own team to actively prove they are carrying out a thorough head and neck cancer check at routine appointments.

The scheme is a ‘Two minutes to save a life’ screening protocol, which is a 10-point checklist that every dentist should be able to include in their routine examinations, whether they are based at an NHS, private or mixed practice. The charity accredits dental practices that meet the criteria.

Here Business Development Executive, Lisa Bainham, outlines how the Mouth Cancer Screening Accreditation Scheme has inspired her team to raise public awareness of mouth cancer.

Practice Name: The Old Surgery Dental Practice

Practice Address: 31 Hungerford Road, Crewe, Cheshire, CW1 5EQ

Size of Practice: 6 surgeries

Website Address: www.oldsurgerydental.co.uk

Mouth Cancer Screening Accreditation Scheme Lead: Lisa Bainham

Tell us about your practice

The Old Surgery Dental Practice in Crewe was founded in 1998 by Steve Lomas, who was later joined in partnership by Richard Willis.

We are all dedicated to constantly improving the way we deliver our service and are genuinely honoured that someone has chosen us to care for their smile. We do not take that privilege and responsibility lightly.

We have invested heavily in the latest clinical and dental equipment so that we know our patients are well cared for. However, most patients never notice this as they are more impressed with the comfortable seating and hot and cold beverage menu. The ambience of the practice is light and airy – it’s all about patients being at ease.

We have invested in our people right from the start. Nothing and nobody is too good for our award-winning team. We are able to offer a specialist service which includes Specialist Periodontists, Specialist Endodontist, three Specialist Oral Surgeons, a CDT, general dentistry and hygiene services all under one roof.

What attracted you to the Mouth Cancer Screening Accreditation Scheme?

Mouth cancer kills one person every 5 hours. At The Old Surgery Dental Practice we are dedicated to fighting the disease. Hence, when we heard about the Mouth Cancer Screening Accreditation Scheme, we decided to join the scheme to show the public how seriously we take cancer of the mouth. It is also reassuring to know that we are following best practice standards.

What benefits has your practice seen for the team, patients and wider community since implementing thorough head and neck cancer screening into practice?

Although mouth cancer is a massive killer in the UK, it can be treated if caught in its early stages. This is what drives us to carry out a comprehensive mouth cancer screening on every patient. We hope we will never find the signs of the disease when examining our patients but if we do, then we know that they have a good chance of beating the cancer.

We are extremely passionate about providing awareness of oral healthcare to our community and each year we embark on a new community project. This year we discovered that there is a lack of education to carers in nursing homes and therefore we have been visiting numerous homes. We are not going in to screen patients but just to try and provide some basic care skills and educate the carers on how to look after their residents’ oral health, which will hopefully help raise awareness of oral cancer. We have had a great response to the training and hope to have visited at least 30 care homes by the end of 2015.

How has the Mouth Cancer Screening Accreditation Scheme benefited your practice?

There are a number of benefits that we have found since joining the Mouth Cancer Screening Accreditation Scheme. The regular training and professional development including a 1-hour CPD ensures that all of the team is up to date. They also mean that the clinical team is aware of any new advice or updates on how to check for signs of cancer.

The educational tools are useful for us as they have taught us how to speak effectively to patients. The scheme has also helped us with marketing and PR support which has probably led to a general increase in treatments taken up.

What the Patients say about your practice?

“When I first arrived at The Old Surgery Dental Practice, I didn’t really know what to expect and could honestly say I was a little apprehensive. Not being from the local area, I had no previous experience of the practice or didn’t know of anyone who had visited the practice.

From the moment I stepped through the door, I felt so comfortable with the surroundings and the team.

Seeing the photos of my teeth made me realise just how bad things really were. It was really affecting my confidence.

I hadn’t really considered just how long some treatments take and thought things would just happen overnight, but as treatment progressed, my confidence just built in.

It’s just amazing how natural everything looks; I’ve had many people comment on how I look. Everything that was done is just perfect.” 

Peter Richardson

Have your say…

If you are a dental practice and would like to feature as our practice of the month or have something to say about our scheme, please contact us.

-ENDS-

For general press enquiries, please contact:

Elizabeth Ayto Laverack or Izabela Nair

Media Ambitions - +44 208 940 2222

elizabeth@mediaambitions.com

izabela@mediaambitions.com

www.mediaambitions.com

NOTES TO EDITORS

The Mouth Cancer Foundation – www.mouthcancerfoundation.org

The Mouth Cancer Foundation is a registered charity no. 1109298.

* The Mouth Cancer Screening Accreditation Scheme helps dentists to know what they are looking for and how to check and refer patients.  This will allow head and neck cancers to be caught earlier.  Head and neck cancers are particularly vicious and debilitating when detected late.  Patients who survive are a huge drain on medical resources for the rest of their lives, in terms of post operative and the psychological care required.  With earlier detection, lives are saved and costs on the NHS will reduce dramatically. 

The scheme is a ‘Two minutes to save a life’ screening protocol, which is a 10-point checklist that every dentist should be able to include in their routine examinations. 

Full membership includes access to a dedicated section of the charity website and FREE 1 hour CPD element as well as professional development and training modules suitable for all members of the practice team to ensure regular screening benefits practice patients.

The Mouth Cancer Foundation is a charity solely dedicated to supporting people affected by head and neck cancer.  Support can play a pivotal role in meeting the psychosocial needs of patients. The Mouth Cancer Foundation’s online and telephone support service has given head and neck cancer patients and families the opportunity to articulate the consequences of their cancer journey and communicate their shared experiences. It is vital that the charity continues to provide free accessible information resources and ensure Mouth Cancer Foundation support is provided to those that need them.   

About Mouth Cancer

  • Around 60,000 people in the UK will be diagnosed with mouth cancer over the next decade.
  • In the UK, over 7,700 people were diagnosed with Mouth Cancer in 2011. 
  • Tobacco use is still considered the main cause of mouth cancer. According to the World Health Organisation, up to half of current smokers will die of a tobacco-related illness – including mouth cancer.
  • Drinking to excess can increase the risk of mouth cancer by four times.  Those who smoke and drink are up to 30 times more likely to develop mouth cancer.
  • Mouth cancer is twice more common in men than in women, though an increasing number of women are being diagnosed with the disease.
  • Age is another factor, with people over the age of 40 more likely to be diagnosed, though more young people are now being affected than previously.
  • Poor diet is linked to a third of all cancer cases.
  • Experts suggest the Human Papilloma Virus (HPV), transmitted through oral sex, could overtake tobacco and alcohol as the main risk factor within the coming decade.
  • Cancers can occur in any part of the mouth, tongue, lips, and adjacent areas like the throat, salivary glands, pharynx, larynx, sinus, and other sites in the head and neck area.

Symptoms include:

  • An ulcer or white or red patch anywhere in the mouth that does not heal within 3 weeks.
  • A lump or swelling anywhere in the mouth, jaw or neck that persists for more than 3 weeks.
  • A difficulty in swallowing, chewing or moving the jaw or tongue.
  • A numbness of the tongue or other area of the mouth.
  • A feeling that something is caught in the throat.
  • A chronic sore throat or hoarseness that persists more than 6 weeks.
  •   An unexplained loosening of teeth with no dental cause.

More information about Mouth Cancer is available at the Mouth Cancer Foundation website www.mouthcancerfoundation.org or by emailing info@mouthcancerfoundation.org

 

File MCSAS Practice of the Month PR 01.06.15.docx